Not sure how I missed this deal on the web... I heard it as a rumor, but didn't realize it hit the press.
Sony press release:
Step 1: If your genitals resemble our new break-apart controller then please consult your local GP.
Step 2: Inform your doctor that your man-bits are infringing our copyright
Step 3: You now have the choice of having the offending article removed, or having your dongle branded with the Sony logo.
Step 4: Play safe!
'The exhibit portion of the IMC will take place October 9th through 11th in Abu Dhabi's Marina Mall.
The combination of cutting edge exhibits and advanced interactive experiences will promote Abu Dhabi as a prime destination for New-Media production in the Middle East.
It will feature virtual worlds, video games, interactive art, narrative tools and internet communication platforms,' she concluded.